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Date/Time: Tue, 07 Sep 2010 11:31:36 PM GMT-07:00
Clinkenbeard Named "Best in Class" by Aerospace eBusiness for its Use of Social Media at Paris Air Show
Published: Tuesday, June 30, 2009
Clinkenbeard, a Rockford, Illinois-based rapid manufacturing and prototyping company, was named by Aerospace eBusiness as “best in class” for its use of social media during the Paris Air Show, which took place June 15 through 21.
One of Clinkenbeard’s key markets is the aerospace industry and Clinkenbeard’s Ron Jr. “Reg” Gustafson attended the aerospace-dominated show and monitored and participated in the company’s social media networking, which included a Twitter page (www.twitter.com/Clinkenbeard) and a company blog (http://Clinkenbeard.info).
Other participants on the Clinkenbeard social channels included customers, prospects, the aerospace trade press, local Rockford, Illinois, media, economic organizations, individuals from the state of Illinois, a number of participants associated directly with the Paris Air Show, and more.
Aerospace eBusiness also reported ( http://ludozone.net/2009/06/22/social-media-at-paris-air-show-by-the-numbers/) that Clinkenbeard had the third most active Twitter account of all companies tweeting at the show, out-tweeting companies ranging from Raytheon to GE Tech Infrastructure.
A week before the show, in a news release, Gustafson encouraged all interested parties to “join the conversation and participate.”
This call for participation was one of the likely reasons involvement was so great, Gustafson said.
Gustafson added that, “One of Clinkenbeard's key metrics of success is our adherence to meeting and exceeding the time-to-market requirements of our customers. Our company slogan is ‘Fasterestest.’ We think our having communicated in a real-time mode from the show is a form of our ‘Fasterestest’ way of doing business. “
According to Aerospace eBusiness, “Most of the big companies used Twitter in a ‘traditional’ way, simply as a relay for the press releases they had posted elsewhere. However, there were two exceptions. GE started using their accounts early and was very active on the community boards and other social media outlets well before the show started. Clinkenbeard, a small US manufacturer of complex cast and machined parts, was the best user of the medium in the industry class and was rewarded with great coverage including a television spot http://www.wrex.com/Global/story.asp?s=10565408 back in Illinois.”
According to Gustafson, both sites will continue to be active components in Clinkenbeard’s integrated marketing mix.
Social media company D.D. Griffith Consulting will continue to provide consultation to Clinkenbeard with respect to Clinkenbeard’s ongoing social media communications.
About Aerospace eBusiness
Aerospace eBusiness is a website operated by Ludo Van Vooren, a 15-year veteran of the aerospace industry, blogs about eBusiness, Social Media, Internet Marketing, International Business Development, and Online Supply Chain Management. He now spends the majority of his time developing the Internet as a communications and news vehicle for the aerospace and defense industry.